In the reading "Beyond Locative Media" there was a lot of focus on commercial interests, locative media would focuses on location based work and the experience of an individual user. With the pervasiveness of computing and the cheap availability of smart phones, the ability to track tag or annotate people, place, and things with digital information is no longer restricted to the web. It states that the virtual based world is on its way to becoming anchored into the real world and having a real basis in the real world. locative medias use of technology as part of it's frame work there has been far less separation.
Artist develop a practice that in many ways is research and profiling. For instance Walt Disney Smilarly to Pixar create short animated films to test out new technologies and new techniques before trying those techniques in full length films. It is a way for trial and error as well as practice before they can realy get their feet under them. This is precisely what we are seeing with technologies now such as locative media and augmented reality. We are just playing right now and sampling the technology but once we get our feet under us we will reach a new era in art and technology. Currently we are still dealing with glitchy platforms which turn many away from using them, specially in a era where we are all about efficiency and ease of use. If its to complicated and has to many issues it will die before it even has a chance to get going.